Dynamic lists offer an easy way to automate and keep your email subscriber lists up to date, but most marketers forget to use them. When marketers first start using Pardot, they quickly learn how to create static lists. With static lists you can quickly add and remove prospects without constraints. With only a small number […]
I know you are in a hurry. You have a thousand tasks to get done today. I also bet that spending time on your landing page validation is not on your to-do list. When you do have time to spend on landing pages, you are thinking just about design and content. Research shows that you […]
Is your email strategy working while your audience is out of office? Yes, I am guilty. I deleted your email. When I returned from my sunny vacation in Akron, I didn’t have the strength to deal with my overflowing inbox. I saw the hundreds of emails and found it easier to send them to the […]