Is your email strategy working while ​your audience is ​out of office? Yes, I am guilty. I deleted your email. When I​ ​returned​ ​ ​from my sunny vacation in Akron, I ​​didn’t have the strength to deal with my overflowing inbox. I saw the hundreds of emails and found it easier to send them to the […]

There are many great reasons for B2B marketers to start adopting account-based marketing. When you have a sales cycle that spans months for large opportunities with multiple contacts, account-based marketing is the logical choice. Account-based marketing (ABM) is designed to target specific “high-value” accounts. Data shows that it’s effective. Almost 85 percent of marketers who […]

Did you just try to call my mobile?  Did you interrupt my day trying to qualify me as a lead? I think you need to know something right now. Stop calling me.  Here are three reasons to rethink making that phone call. Reason #1:  This isn’t the right time First, I recognize that at sometime you […]