All you mild-mannered Pardot users put down your tea and prepare yourself for a shocking announcement. You have untapped superpowers, Page Action superpowers to give your marketing automations x-ray vision about your prospects. But… before you start wearing a costume to work (remember, no capes!), let’s get you familiar with two key page action powers. Remember, […]
Yes, zombies do exist. They are hidden in your leads, buried in your email lists and creeping among your automations. Before you get a little red on your shirt or decide that the best plan is to sit in the dark eating peanuts, you should start planning on how to stay alive and keep the […]
There are many great reasons for B2B marketers to start adopting account-based marketing. When you have a sales cycle that spans months for large opportunities with multiple contacts, account-based marketing is the logical choice. Account-based marketing (ABM) is designed to target specific “high-value” accounts. Data shows that it’s effective. Almost 85 percent of marketers who […]