The Official Pardot Paul

Did you just try to call my mobile?  Did you interrupt my day trying to qualify me as a lead? I think you need to know something right now. Stop calling me.  Here are three reasons to rethink making that phone call. Reason #1:  This isn’t the right time First, I recognize that at sometime you […]

I can tell you right now if you haven’t started adding campaign data to your inbound hyperlinks then you are missing out on a huge way to track the effectiveness of your marketing efforts. Many marketers make some effort to add campaign tagging, but are overwhelmed with figuring out the technical details. I’m going to […]